Most of our prices are discounted 10 to 20% off the manufacturer's suggested retail price for the item in Japan. On our sales page, you can find hundreds of more deeply discounted items as well. Nothing is priced higher than its standard retail price here, even if it's a rare product. Shopping through HLJ's web site is just like getting on a plane and shopping in Japan -- you're paying the same prices that people here in Japan are (not counting shipping, of course), but you don't have to pay Japanese sales tax (unless you actually do live in Japan)!
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